Business Model & ROI
Onoots monetizes as Agentic SaaS: the subscription doesn’t buy software seats, it buys work done by a team of AI agents. The billing, credits, and commission-distribution rails are already built into the product.
The four revenue streams
| Stream | What it is |
|---|---|
| Subscription per brokerage | The firm’s monthly base fee |
| Seat per human agent | One seat for each agent at the firm |
| Metered AI credits | Usage of the AI agents (core metering; 1 credit = 1,000 tokens) |
| Per-transaction fee | On every closed deal |
The anchor: what agents pay today
A real estate agent today pays US$ 70–100/month for a CRM alone (Follow Up Boss, BoldTrail) — software that only stores data. Charging ~US$ 100/agent/month for AI agents that do the work is conservative.
| Item | Value |
|---|---|
| Blended ARPA (all streams) | ~US$ 100 / month |
| Annual ARPA | ~US$ 1,200 |
Near-term target
- A 100-agent brokerage ≈ US$ 120,000/year.
- The first 10 brokerages ≈ US$ 1M ARR — the near-term target.
Market base — two layers
(a) Sourced beachhead — the installed base of the large traditional networks (RE/MAX and Century 21):
| Region | RE/MAX | Century 21 | Total |
|---|---|---|---|
| USA | 48,165 ¹ | 42,091 ² | 90,256 |
| Canada | 24,812 ¹ | ~5,000 * | ~29,800 |
| Australia | ~1,000 * | ~2,000 * | ~3,000 |
| Latin America | ~35,000 * | ~30,000 * | ~65,000 |
| Total | ~109,000 | ~79,000 | ~188,000 |
(b) Full US TAM — ~2 million licensed agents nationwide (NAR reports ~1.5M members ³).
Annual revenue projection
Over the US TAM (~2M agents), at an annual ARPA of US$ 1,200:
| Penetration | Agents | Annual revenue (US$) |
|---|---|---|
| 0.5% | 10,000 | ~12 M |
| 1% | 20,000 | ~24 M |
| 2.5% | 50,000 | ~60 M |
| 5% | 100,000 | ~120 M |
From the Proptech vertical alone, before counting per-transaction fees.
Same model, every vertical
The same agentic OS then monetizes the adjacent verticals already scaffolded in the platform — Supply, Lending, Wealth, Insurance — each with the same **subscription + usage
- transaction** model. The engine is the crown; each vertical is an adjacent market that reuses the core without rebuilding the platform.
Assumptions
- ARPA = blended average of the four streams (~US$ 100/agent/month).
- Penetration is a modeling assumption, not a committed forecast.
- The US TAM (~2M licensed agents) and the RE/MAX + C21 beachhead (~188K) are both cited.
Sources
- RE/MAX Holdings — Q4 & Full Year 2025 Results (agents USA 48,165 · Canada 24,812 · global 148,660). news.remax.com
- Century 21 — global agent site (USA ≈ 42,091) and corporate profile (~135,000 professionals, ~85 countries). century21global.com · century21.com
- The ~2M US licensed-agent base: industry estimate (NAR reports ~1.5M members); to be confirmed against a primary source (NAR / ARELLO).
Illustrative investor model. RE/MAX and Century 21 figures are cited; the US TAM and the estimates marked with * need confirmation. Penetration is a scenario assumption.