Land Projects (Masterplans)
Some brokerages are developers selling primary-market land lots organized as a masterplan: phases (etapas), blocks (manzanas) and hundreds of lots, each with a price and direct-financing plans. Onoots models this without turning every lot into a full listing.
Inventory, not 1,000 listings
Lots are stored as a lightweight inventory (project_lots), one row per lot —
not as property + listing objects. A single column, lot_status, is the
source of truth:
| Status | Meaning |
|---|---|
available | Free — the only state the concierge offers |
reserved | Reserved |
sold | Sold |
blocked_commercial / blocked_technical | On hold |
Keeping status in sync. The developer’s price sheet stays the official source — re-import it any time (idempotent upsert by lot code). For real-time changes, an agent flips a lot to reserved/sold in-app the moment a chat hands off to a human. The concierge then stops offering that lot instantly.
The project concierge
Each project has one AI concierge that lives at the project level (not per lot). Its display name is per-brokerage — the global default is “Mr. Onoots”, and a developer can rebrand it (e.g. “Mr. Nelson”). It sells consultatively, WhatsApp-style:
- Welcome — live to invest, or for business?
- Discover — what they want, etapa/location of interest, who decides.
- Qualify — down-payment (inicial) budget, payment method, timeline.
- Recommend — matches the budget to available lots from the live inventory; highlights financing and valorization potential.
- Next step — always end with a concrete action.
It recommends only available lots, never invents prices or areas, and never promises guaranteed appreciation.
Human handoff
The concierge never reserves, negotiates, discounts, or closes. The moment a buyer asks to reserve / separate a lot, request a discount, schedule an in-person visit, sign a contract, or speak to a person, it warmly hands off to a human advisor with an executive summary of the conversation. Hot leads trigger an immediate alert.
Financing & payments
Financing plans are shown for information only. Onoots does not collect buyer payments — the developer charges reservations, down payments and installments through their own channels. Typical plans:
- Down payment (e.g. 25%) + installments over 18 months or 6 years.
- Credi-contado / cash one-shot prices.
- Optional: down payment split in 2 parts over 30–45 days.
The public project page
Each project gets a public page with an interactive plan (lot grid colored by
status), the financing plans, and the AI chat. Prices display in the project’s
local currency (e.g. Peruvian Soles, S/).
Clickable plan (buyer): tapping a lot opens its detail (m², price, down payment, plans). On an available lot, a “Ask Mr. Nelson about this lot” button opens the chat already asking about it — and the concierge replies with its exact price and financing (if sold/reserved, it says so and offers available alternatives).
Project discovery
The project shows up as a card in the marketplace (/real-estate) — like a
property — linking to its page. A Share/QR button generates the link to
distribute via social (the swarm Marketer), WhatsApp, or flyers.
Inventory management (broker)
The broker manages the plan from Dashboard → Brokerage → Land Projects: search/tap a lot and change its status in a popup (available → reserved → sold). Flipping a lot off available stops the concierge offering it instantly.