Market Opportunity
Australian Real Estate Market
| Metric | Value |
|---|---|
| Licensed real estate agents | ~65,000 |
| Independent brokerages | ~30% (≈19,500) |
| Average GCI per agent | AUD $95,000/year |
| Total GCI market (AU) | AUD ~$6.2 billion/year |
| Franchise fee (avg) | 6-8% of GCI |
| Total addressable franchise fees | AUD ~$400M+/year |
Onoots Revenue Model
| Stream | Description | Per Unit |
|---|---|---|
| SaaS Subscription | Broker monthly fee | AUD $299/mo per brokerage |
| Per-Agent Seat | Agent seat fee | AUD $49/mo per agent |
| Transaction Fee | Per closed deal | 0.1% of GCI (capped AUD $150) |
| Equity Participation | Platform equity sold to agents | Token/share model |
| API Access | Premium API for portals & integrations | AUD $499/mo |
Unit Economics
For a 10-agent brokerage:
Subscription: $299/mo
Agent seats: 10 × $49 = $490/mo
Transactions: ~5 deals × $100 = $500/mo
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Total MRR: ~$1,289/mo
Annual ARR: ~$15,468Competitive Moat
- Blockchain transparency — public audit trail creates agent trust impossible for competitors to match overnight
- Agent equity — agents become platform stakeholders, reducing churn
- AI swarm — 8 specialized agents gated by compliance vs. generic AI assistants
- Compliance automation — regulatory compliance (REIQ, REIWA, REINSW) built-in
- Cap model — familiar franchise-like cap model eliminates switching friction
Beyond real estate — the agentic layer for any SaaS
Traditional SaaS sells people a place to store data and do the work themselves. Onoots built the opposite: a layer of AI agents that deliver work done, with humans approving the key steps, plus the compliance, credits, and billing rails. That engine is the asset — the crown — and it reaches the market through two arms:
- Verticals (maximum value). Onoots’ full-stack product: UI + engine. Proptech, Supply, and the rest. Maximum value captured per client.
- Onoots Embed (maximum reach). The same engine dropped into someone else’s UI. Any existing vertical SaaS — the CRM that only stores leads, the ERP that only records orders, the policy tool that only files renewals — can embed Onoots’ agents as a plugin and go from storing data to executing work, without migrating its stack.
A product that already exists: Onoots Embed does this today for brokerage sites. The vision generalizes it to any vertical software: Onoots as the work-done engine any SaaS can plug in.
Strategic direction anchored to a real product (Onoots Embed), not a capability already packaged for the whole SaaS ecosystem.
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