Market Opportunity

Australian Real Estate Market

Metric	Value
Licensed real estate agents	~65,000
Independent brokerages	~30% (≈19,500)
Average GCI per agent	AUD $95,000/year
Total GCI market (AU)	AUD ~$6.2 billion/year
Franchise fee (avg)	6-8% of GCI
Total addressable franchise fees	AUD ~$400M+/year

Onoots Revenue Model

Stream	Description	Per Unit
SaaS Subscription	Broker monthly fee	AUD $299/mo per brokerage
Per-Agent Seat	Agent seat fee	AUD $49/mo per agent
Transaction Fee	Per closed deal	0.1% of GCI (capped AUD $150)
Equity Participation	Platform equity sold to agents	Token/share model
API Access	Premium API for portals & integrations	AUD $499/mo

Unit Economics

For a 10-agent brokerage:


Subscription:       $299/mo
Agent seats:   10 × $49 = $490/mo
Transactions:   ~5 deals × $100 = $500/mo
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Total MRR:          ~$1,289/mo
Annual ARR:         ~$15,468

Competitive Moat

Blockchain transparency — public audit trail creates agent trust impossible for competitors to match overnight
Agent equity — agents become platform stakeholders, reducing churn
AI swarm — 8 specialized agents gated by compliance vs. generic AI assistants
Compliance automation — regulatory compliance (REIQ, REIWA, REINSW) built-in
Cap model — familiar franchise-like cap model eliminates switching friction